Tag Archives: Taylor Swift

ITV…Did the Brits just invent a new award for One Direction?

20 Feb

The Brits is pretty much what you expect a host of stars, starlets, luvvies, media types, the full A to Z  of celebrity. Then you have the those they all came to see and be seen with the Brit nominees and the winners.

It was a good night for Emili Sande taking home the Brit award for British Solo Female Artist of the years and album of the year.  Other artistes who won were Ben Howard (Best British Breakthrough and Male Solo Artist), Lana Del Rey (Best International Female), Frankie Ocean (Best International Male), Black Keys (Best International Group) and Adele received her award over in America for Best Single.

Pretty much all the usual suspects picking up awards except that is for uber-boy band of the moment One Direction. Host James Corden spent a lot of the programme talking about them and mingling with them. When Talyor Swift made an appearance it did not take long for James Corden to head over to join them (well Harry Styles). A beaming open shirted Simon Cowell was close by, keeping an eye on his money spinning wards.  Generally they were the focus of a lot of attention.

Surely with all this focus they must be here to pick up an award, but as the awards were handed out one by one it looked like they were heading home empty handed. That was until out came Robbie Williams waddling up to the satge in a suit that fitted very snugly over what looks like the beginning of a very ample belly.

He announced the winners of the ‘Brit Award for Global Success’ and the winner? Yes One Direction. What? Where did that come from you might say?  ’Brit Award for Global Success’ where was that when Blur, Oasis, Cold Play and others were sweeping the world before.

Who knows but maybe in the minds of some these other artistes aren’t as ground breaking as One Direction. The lesson it seems is if the fans, and critics don’t want to show any love for One Direction, the Brits awards committee will.