Tag Archives: One Direction

TV Adverts…Shots fired in the battle of the Christmas TV ads.

9 Nov

As the legendary Glam Rocker Noddy Holder would say “So here it is merry Christmas everybody’s having fun”, especially it seems are the advertising agencies of the big retailers. The last few days have seen them roll out their TV ads in preparation for their busiest time of the year.

The adverts are getting bigger and more expensive each year, and have almost become a Christmas event in their own right.

John Lewis has gone all Disney-esque with a full featured animation (“The Bear and the Hare”) with a sound track from Lily Allen (“Somewhere Only We Know“)

 

 

Morrisons have plumped for popular culture with adorable duo and the nation’s housewife’s favourite, Ant and Dec, fronting the company’s campaign (“Go on…It’s Christmas”). Morrisons also give a nod to Disney with the sound track “Be Our Guest” taken from Disney’s The Beauty and the Beast.

 

 

Meanwhile at M&S homage was being paid to Alice in Wonderland with a Christmas Fairytale themed advert (“Magic and Sparkle”). Featuring Rosie Huntington-Whiteley, David Gandy and Helena Bonham Carter.

 

 

Boots have decided to go all urban with an advert featuring a gift giving geezer. If it weren’t for the snow it could easily be mistaken for a short film on Channel 4′s urban youth season. The advert featured a sound track from Bronski Beat – “Smalltown Boy“.

 

 

For Debenhams their Christmas offering is a traditional “coming home” for Christmas featuring Billie Piper.

 

Even cost-conscious mega discount store Lidl has got in on the act. In their video they bring together the unlikely pairing of a Harry Enfield voice over with a cover of a One Direction track (“Little Things“ notice the subtle pun there). The track, sung by Swedish band  The Majority Says, and the video combine to produce a simple but very effective advert.

 

ITV…Did the Brits just invent a new award for One Direction?

20 Feb

The Brits is pretty much what you expect a host of stars, starlets, luvvies, media types, the full A to Z  of celebrity. Then you have the those they all came to see and be seen with the Brit nominees and the winners.

It was a good night for Emili Sande taking home the Brit award for British Solo Female Artist of the years and album of the year.  Other artistes who won were Ben Howard (Best British Breakthrough and Male Solo Artist), Lana Del Rey (Best International Female), Frankie Ocean (Best International Male), Black Keys (Best International Group) and Adele received her award over in America for Best Single.

Pretty much all the usual suspects picking up awards except that is for uber-boy band of the moment One Direction. Host James Corden spent a lot of the programme talking about them and mingling with them. When Talyor Swift made an appearance it did not take long for James Corden to head over to join them (well Harry Styles). A beaming open shirted Simon Cowell was close by, keeping an eye on his money spinning wards.  Generally they were the focus of a lot of attention.

Surely with all this focus they must be here to pick up an award, but as the awards were handed out one by one it looked like they were heading home empty handed. That was until out came Robbie Williams waddling up to the satge in a suit that fitted very snugly over what looks like the beginning of a very ample belly.

He announced the winners of the ‘Brit Award for Global Success’ and the winner? Yes One Direction. What? Where did that come from you might say?  ’Brit Award for Global Success’ where was that when Blur, Oasis, Cold Play and others were sweeping the world before.

Who knows but maybe in the minds of some these other artistes aren’t as ground breaking as One Direction. The lesson it seems is if the fans, and critics don’t want to show any love for One Direction, the Brits awards committee will.