Tag Archives: Nicole Scherzinger

ITV…Is The X-Factor in danger of becoming The Ex-Factor?

14 Dec

When The X Factor first hit our screens way back in 2004 the world was a different place,  “twerking” and “selfies” were unknown to the masses,  Facebook had just been invented and pretty much no one outside her family and friends had heard of Nicole Scherzinger.

With its ability to create instant success and celebrity, its unashamed and relentless use of the “sob story” to try to create emotional connections with the contestants, and the unleashing of Simon Cowell’s pantomime Mr Nasty persona, the basis for a Saturday night blockbuster were laid.

The first few series achieved good, but not sensational ratings , it still needed something extra, a winner that could step out of the shadow of the show to become a credible artist in their own right. In 2006 the show hit jackpot when it discovered London receptionist, Leona Lewis, who went on to wow the X-Factor audience, the nation and the world. The X-Factor had produced the global star it desperately wanted.

This also proved to be the fillip needed to create a breakout in ratings for the show as it went from strength to strength trashing all comers in the TV ratings battle. So dominant was the show between 2007 and 2011, that for many Saturday night became simply The X-factor night.

The peak of the show in audience figures terms, but not necessarily in quality, was the  Matt Cardle’s triumph in 2010 where the final show saw a TV audience of 19.4 million, a staggering 30% of the UK’s entire population, tuning in.

Those were the glory days, since then by its own very high targets the show has waned, changes to the show’s format, and tinkering with the judges and contestant selection has failed to stop the drift. While it still pulls in an average of 9.57 million people each week, a figure that would make any other show on UK TV envious, it is failing to fulfill its reason for existence, to dominate prime time Saturday night TV.

This year’s final featuring prison office and favourite to win, Sam Bailey , dreadlocked west country singer Luke Friend and the petite Nicholas McDonald are a trio that would probably be loved by grand-mums and grand-dads across the nation, but being one of the plainest set of finalist ever they are unlikely to reverse the declining trend.

ITV’s contract allows for three more series but it remains to be seen whether the show has enough steam to last that long.

X-Factor’s Average Audience Ratings (2004 – 2012)

Series 1 (2004) – 7.4 million
Series 2 (2005) – 8.73 million
Series 3 (2006) – 8.27 million
Series 4 (2007) – 8.57 million
Series 5 (2008) – 10.51 million
Series 6 (2009) – 13 million
Series 7 (2010) – 14.13 million
Series 8 (2011) – 12.36 million
Series 9 (2012) – 9.63 million

X-Factor..It is “Rylan Style” as he is officially crowned this season’s clown.

14 Oct

We all know good clowns are entertaining, we also know the X-Factor is an entertainment show so no surprises that every season the series needs to anoint an entertainer to ensure that people don’t mistakenly label it as a serious music show.

In the past we have had Jedward, Wenger and Chico all X-Factor legends who fulfilled this role admirably. So this season’s big question was who will step into the role.

Well truthfully, it wasn’t really a big question as we all knew who the anointed one was. Step forward Rylan Clark . If we had any doubts he was the One, his performance at the Judges house when he was told by Nicole Scherzinger he was through, erased any doubt

In a cringing 2 minutes he showed himself to be the Drama Queen’s favourite Drama Queen as he wailed, cried, rolled on the floor in a display of shock, surprise, happiness, shtick and crassness. To call it over the top would be seriously downplaying it.

Rylan’s Oscar moment

If he was anointed at the Judges House, yesterday’s live show was his coronation. The “entertainers” are always given big productions, stage props, dancers and lots of glitter all purposely designed to hide the fact that the “entertainer” can’t sing for toffee.

Yesterday Rylan was given his first big production. He opened with a few seconds of Take That’s Back For Good to Gary Barlow’s initial despair, but that was just a tease it was going to get worse for Gary.

An X-Factor “entertainer” is not bound to a single song like other contestants. His or her weapon of choice is the mashup and that’s what we got, a mix of Groove is in the Heart, Gangam Style and Pump Up the Jam and the resulting attrocious concotion has been  appropriately dubbed “Rylan Style” by his fans.

A reluctant world is introduced to Rylan Style. The only highlight of that clip is Nicole Scherzinger dancing gangam stlye.

Like Marmite, it possible that some people actually love Rylan, if you are  one of those poor souls let us know.