Tag Archives: Gabrielle Aplin

John Lewis Ads…Christmas through the years John Lewis style.

11 Nov

The John Lewis Christmas Adverts are always great.

I have no idea how effective they are in delivering hordes of Christmas shoppers through the doors of the John Lewis retail emporium, but as commercial works of art they are great.

I know Christmas shouldn’t be about spending more than you can afford and then end up living off tins of value range food for the whole of January, but if you are going to be persuaded to blow all the cash you have at the very least you’d want that persuasion to be done tastefully, John Lewis style.

There have been many good ones over the years, with brilliant sound tracks, but my favourite is the 2011 advert. What’s yours?

John Lewis 2007 – “Shadows” – Soundtrack : Aubade/Morning Serenade from Prokofiev’s Romeo and Juliet.

John Lewis 2008 – Soundtrack :A cover of The Beatles “From Me To You”.

John Lewis 2009 – Soundtrack :Taken By Trees “Sweet Child of Mine”.

John Lewis 2010 – Soundtrack :Ellie Goulidng “Your Song”.

John Lewis 2011 – Soundtrack :Slow Moving Millie “Please, please, please”

John Lewis 2012 -”The Journey” – Soundtrack :Gabrielle Aplin “Power of Love”

John Lewis Ad…John Lewis Christmas Advert 2012

10 Nov

Forget about the Christmas lights in London’s West End, you know the official run in to Christmas has started when John Lewis brings out its Christmas end of year advert.  Well the advert for 2012 is out and it is another epic. Here is how John Lewis have described it

Our TV advert this year celebrates the extra mile we go to at Christmas to find the perfect gift.

The advert’s called ‘The Journey’ and it opens in a family’s snow-covered garden, with children making a snowman and snow woman. When the snowman has mysteriously disappeared the next morning, we’re transported to a magical world as we follow the determined snowman on his epic journey across river, mountain, road and city. The motive for the snowman’s journey isn’t revealed until the last scene, when we see him return on Christmas morning.

The ad is set to a cover of Frankie Goes to Hollywood’s ‘Power of Love’ sung by Gabrielle Aplin, a 20 year-old singer signed to Parlophone Records. She has already released three EPs through her own record label, has amassed over 12 million YouTube views, and has her debut album scheduled for release in 2013.