Tag Archives: Business

Smooth as you like…”Be Your Own Boss” – BBC3

3 Oct

I have seen his products all other the place, Innocent Smoothies, Innocent Juice, etc. It seems squeezing the odd fruit into a plastic bottle and flogging it can make you seriously rich and it has for Richard Reed, the smooth looking boss of Innocent Drinks.

He has kindly decided not keep all that juicy cash just to himself and on BBC3′s ‘Be Your Own Boss’ he is out looking for investment opportunities.

This programme starts off frantically like Dragon’s Den on LSD, morphs into the The Apprentice and ends with X-Factor style rejections.

The would be entrepreneurs are first corralled into some sort of exhibition hall where Richard blitzes his way through tens of pitches. He is assisted by a couple of helpers including Tim Campbell, the first winner of the Apprentice (I wondered where he got to).

After the pitches he chooses three entrepreneurs with a view to investing in one. The three chosen were a swimwear company, a “potted beef” company  at least that’s what I think they were selling (potted beef ? sounds yummy, not!), and finally Ash selling some sort of clever device for keeping baby milk warm.

All three were called in for follow on interviews. If a millionaire wasn’t enough, the programme upped the ante with a billionaire as Richard Branson made a guest appearance for no discernible reason other than it seems to reduce Ash to a quivering nervous wreck when he came in for his follow up conversation.

Well at least on the positive side Ash got his first customer as Mr Branson promised to by six for his Grandchildren to be (no pressure on Holly then).

Few months later they all came back and after reviews of progress made so far, Richard (Reed that is not Branson) decided the best place to splash his cash was with Ash and he got a 65,000 to develop his idea.
An honorable shout out to the ladies who pitched the wonderfully named Man Meat Spices….apparently it is barbecue sauce.